PER4M was initially established in 2011 by a group of fitness enthusiasts, who were looking to make an impact in the world of active nutrition. These individuals were gifted with vast experience in the sports nutrition field after working alongside prominent US nutrition labels for upwards of two decades. 

    As of 2018, PER4M joined forces with Hatch 19, who are a renowned active nutrition incubation brand. The label prides itself on its high-quality product range that enables individuals to fulfil their health, fitness, and lifestyle goals. As a result, they’re dedicated to creating affordable, effective, and delicious beverages, snacks, and supplements for all individuals. The goal is to provide a diverse range of supplements that suit all manner of dietary requirements, including gluten-free, vegan, low carb, high protein, and many more.